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My name is Milena Sahakian and I work on freelance basis offering a range of language solutions from and into English, German, Greek and my native language Bulgarian. Find out more about me and my background clicking on the button below.
tips & tricks
what is difference between copywriting and adaptation
Copywriting involves creating original content, such as advertisements, marketing materials, or website copy, from scratch. Copywriters craft compelling and persuasive messaging tailored to a specific audience, often aiming to evoke emotions, drive action, or convey a brand's unique identity.
On the other hand, text adaptation refers to modifying existing content to suit a new context or target audience. It involves retaining the core message while adjusting tone, language, or cultural references. Adaptation ensures the content remains relevant and effective when presented to different markets or platforms, while copywriting involves generating entirely fresh content.
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copywriting
copywriting roles
TRANSCREATOR – one who specializes in creative translation, has translation skills, but transcends the literal translation of the source text by conveying the message creatively into the target language.
CREATIVE Copywriter – one who is good at: campaign concepts, headlines, straplines, ad copy and who offers a creative copy from scratch, taglines, headlines, slogans, conceptual thinking, strategy, campaigns.
DIGITAL Copywriter – one who is good at on-page navigation copy, microcopy, button copy, calls-to-action, social media copy and whose microcopy gets website visitors and app users to click on the right things and enter the right information.
MARKETING Copywriter - one who is good at email campaigns, ebooks, video scripts and who writes copy that inspires, educates, empathises or just gently guides the prospect towards the product or service.
SEO Copywriter – one who is good at blog posts, online articles, web page copy.
BRAND Journalist – one who is good at blogs, articles, case studies, curated pieces, multimedia extravaganzas, telling engaging stories about the customers, about their products, about their ethos and about anything that’s going to capture interest and attention.
TECHNICAL Writer – one who is good at datasheets, white papers, user manuals, FAQs, knowledgebase articles, technical instructions of any sort.
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lifestyle
working from home
Working from home, often abbreviated as WFH, refers to the practice of conducting professional tasks, responsibilities, and job duties from a person's place of residence rather than a traditional office environment. With the aid of technology, individuals communicate, collaborate, and perform their work remotely, allowing for flexibility in location and potentially leading to improved work-life balance..
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travel
the places i love
The captivating beauty of Cyprus unfolds through its sun-kissed beaches, ancient ruins that whisper tales of history, and vibrant villages that showcase authentic culture. Delight in its Mediterranean cuisine, warm hospitality, and a tranquil way of life that captures hearts. Cyprus, a symphony of nature and heritage, is where my soul finds serenity.
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